Tuesday June 19, 2018

updated - June 19, 2018 Tuesday EDT

Scrub Daddy Makes it on ‘Shark Tank’ and Strikes a Deal

Oct 27, 2012 12:58 PM EDT

Scrub Daddy, a sponge that becomes soft in warm water and firm in cold water, appeared on ABC's "Shark Tank" last night, scoring a deal with QVC's Lori Greiner.

Scrub Daddy was created by Aaron Krause, a Philadelphia-based inventor and entrepreneur, who said his product has already appeared on QVC and so far has sold more than 100,000 units.

The Scrub Daddy is a smiley face shaped, universal cleaning utensil that acts as both a sponge and scrubbing tool. The Scrub Daddy acts as both a sponge and scrubber depending on the water temperature.

Krause was initially asking for $100,000 for 10 percent of his company and got both Daymond John, creator of the Fubu brand, and Lori Greiner from QVC shopping channel vying for the deal. Investor Kevin O'Leary was also offering a zero percent equity deal, but in exchange made a royalty offer on the Scrub Daddy sponges.

Krause said he came up with the Scrub Daddy sponge idea one day after his wife had cooked a great meal and he had dishwashing duty, according to the Times Herald. He used one of his hand sponges as an experiment on the pots and pans and realized it had an application in the kitchen. The sponge did not scratch the stainless steel or glass as it effectively removed the stains.

Scrub Daddy, which retails for $3.99, is in the form of a smiley face, and placing your fingers through the eye sockets allows for a firm grip to reach those hard-to-reach areas.

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