updated - March 7, 2014 Friday EST
Restaurants typically see an increase in traffic on Halloween, as partygoers and parents opt for the convenience of a pre-made meal.
Papa Murphy knows this all too well. October 31 is one of the take-and-bake pizza chain's busiest days of the year.
In fact, many of Papa Murphy's more than 1,300 U.S. locations see flocks of costume-clad families coming through the door for the return of the Jack-O-Lantern Pizza.
Papa Murphy's launched the Jack-O-Lantern Pizza nationally seven years ago. It's now become a Halloween tradition for families coast to coast.
The pizza is handcrafted with freshly grated cheese and premium pepperoni slices, arranged to resemble a Jack-O-Lantern's face.
"I love the Jack-O-Lantern pizza. My sister and I always have to get them," writes a fan on Papa Murphy's Facebook page. "This pizza is kind of a sentimental thing to us now."
Like Papa Murphy's other signature pizzas, the Jack-O-Lantern Pizza takes 12-18 minutes to bake in customers' home ovens. Price and participation varies nationwide. Visit their website to find out more details.
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