KFC has registered a trademark to be "The Official Sponsor of Couchgating" and has launched its new Gameday Bucket, just ahead of the NFL playoffs and Super Bowl.
KFC's Gameday Bucket includes eight pieces of chicken, eight Hot Wings and 10 Original Recipe Bites. It is available for a limited time for $19.99 plus tax.
According to KFC, "couchgating" requires a "comfy sofa, a group of friends, and most importantly, the right game-day food."
"When having people over to watch the big game, we know that people only get one shot at impressing their friends and family," said Jason Marker, chief marketing officer for KFC U.S. "That's why KFC is coming to the rescue with the Gameday Bucket. It's food worthy of the game."
Sports fans also have the option to enjoy the Gameday Box, which includes one piece of chicken, a choice of three Hot Wings or six Original Recipe Bites, one individual side and a medium drink for the winning price of $4.99 plus tax, the company said in the statement.
