FRANCHISE HERALD
Thursday February 20, 2020

updated - February 20, 2020 Thursday EST

Pinterest Now Offers 2.5 Million Products Available For Purchase With Buyable Pins

Aug 13, 2015 11:42 PM EDT | By Michael Smith
Close
Pinterest Now Offers 2.5 Million Products Available For Purchase With Buyable Pins
(Photo : Getty Images, David Ramos)

Pinterest, which launched its newest Buyable Pins feature last June, now offers 2.5 million products that are available for purchase through the site. 

"It is tempting to draw a buy button on a product and say you've enabled commerce," General Manager of Monetization Tim Kendall told Tech Crunch

"In our case we feel like we've built the full end-to-end capability. We now offer 2.5 million products that are buyable."

Kendall claims the new Buyable Pins initiative has improved Pinterest's marketing efforts, bringing in both new customers and companies looking to sell products on the site. Merchants are now able to use the Shopify and Demandware applications in order to place products for sale.

Developers at Demandware, one of the companies that is partnering with Pinterest for the launch of its e-commerce platform, announced the release of "Buy It' buttons earlier this year.

The new buttons "will be more broadly available later this year," according to their update. Demandware is working with a small number of organizations.

The continual rise in popularity of mobile e-commerce has placed Pinterest in a favorable position in the market. The site's Buyable Pins feature is expected to raise profits for the company, Mashable reports. 

"The idea is to help people quickly buy an item they discover and love, and then get back to Pinning," a Pinterest spokesperson told the site. 

"We hope to add new ways to shop in the future."

Pinterest was founded in 2010. 

Get the Most Popular Franchiseherald Stories in a Weekly Newsletter
© 2015 Franchise Herald. All rights reserved.

Connect With Franchise News

Email Newsletter

TOP 10 FRANCHISES OF 2020

  • RANK
    FRANCHISE NAME
    STARUP COSTS
  • 1nc
    Hampton Hotels
    $3.7M - 13.52M
  • 2nc
    Subway
    $85.2K - 260.35K
  • 3up
    Jiffy Lube Int'l. Inc.
    $196.5K - 304K
  • 4down
    7-Eleven Inc.
    $30.8K - 1.64M
  • 5up
    Supercuts
    $103.55K - 196.5K
  • 6up
    Anytime Fitness
    $56.3K - 353.9K
  • 7down
    Servpro
    $133.05K - 181.45K
  • 8down
    Denny's Inc.
    $1.18M - 2.4M
  • 9down
    McDonald's
    $1M - 2.16M
  • 10down
    Pizza Hut Inc.
    $295K - 2.15M
Real Time Analytics