Monday September 28, 2020

updated - September 28, 2020 Monday EDT

Taco Bell Drops Kids Meals, Toys from Their Menu Offering

Jul 25, 2013 12:52 PM EDT | By Staff Reporter
Taco Bell, Menu, Kids Meals
Taco Bell
Taco Bell drops kids meals from their menu options(Photo : Taco Bell)

Taco Bell is the first major fast food chain to drop kids meal options from its menu, as the company says profit margins are low and prefer to focus on other target markets.

This move makes Taco Bell the first national fast food franchise to get rid of its kids' meals altogether, and public interests groups are pleased with the company's move.

Many experts have attributed fast-food restaurants as the source of obesity problems in the U.S., naming them as the biggest culprits in a growing fatter nation, in particular, children.While McDonald's has gotten the bulk of research and media speculation, other fast food restaurants have not been found faultless in the once growing rates of obesity amongst adolescents.

Taco Bell CEO Greg Creed explained why the company has decided to remove kids meals and toys from their menu offering:  "Pioneering this change on our menu is a bold move for our industry, and it makes sense for Taco Bell." As it's the first national fast-food restaurant to do this, will others in the industry soon follow Taco Bell's lead?

"Kid's meals and toys simply no longer make sense for us to put resources behind," said Greg Creed, Taco Bell's CEO, in a statement on Tuesday. In an interview with Huffington Post, Creed goes on to explain that he doesn't believe kids meals don't sell, but instead feels as though "...a kid's meal is just inconsistent with the edgy, left-of-center millennial brand."

Get the Most Popular Franchiseherald Stories in a Weekly Newsletter
© 2015 Franchise Herald. All rights reserved.
>>>>>>> 10460c7d066ded6bd40ea293096592303635a9b7

Related Articles

<<<<<<< HEAD ======= >>>>>>> 10460c7d066ded6bd40ea293096592303635a9b7
<<<<<<< HEAD ======= >>>>>>> 10460c7d066ded6bd40ea293096592303635a9b7

Connect With Franchise News

Email Newsletter


  • RANK
  • 1nc
    Hampton Hotels
    $3.7M - 13.52M
  • 2nc
    $85.2K - 260.35K
  • 3up
    Jiffy Lube Int'l. Inc.
    $196.5K - 304K
  • 4down
    7-Eleven Inc.
    $30.8K - 1.64M
  • 5up
    $103.55K - 196.5K
  • 6up
    Anytime Fitness
    $56.3K - 353.9K
  • 7down
    $133.05K - 181.45K
  • 8down
    Denny's Inc.
    $1.18M - 2.4M
  • 9down
    $1M - 2.16M
  • 10down
    Pizza Hut Inc.
    $295K - 2.15M
Real Time Analytics