updated - December 10, 2013 Tuesday EST
Subway Restaurants is introducing garlic bread to help lure customers into its locations USA Today reported.
"This is the summer of quality carbohydrates," Christopher Muller, a professor at Boston University's School of Hospitality Administration told USA Today.
The sandwich option will be added to the company's five bread staples on Sept. 1 for a limited time and sold both hot or cold.
The new move falls in line with Subway's vision to offer a wider-range of food options, USA Today reported. Tricia Hetherington, a director at Subway told USA Today garlic bread could become a permanent item on the menu if it proves to be successful. According to Hetherington, the company has already seen growth with the product from when it was tested in seven cities.
"and it tested higher than some of our best products," Hetherington said.
According to USA Today, the company plans to keep introducing new bread options to see what sells the most. The garlic bread will be available for sandwiches at no extra cost. Subway's recent move is part of a latest craze where fast-food restaurant chains are thinking of ways to offer more creative bread options in order to rise above their competitors USA Today reported.
"It is innovation by mimicry. Others will have to match it - or look stale," Muller said.
Muller said he expects other fast food restaurants begin to offer a similar product
According to USA Today, Wendy's currently offers burgers on pretzel rolls, and flat bread for its chicken sandwiches. McDonald's is selling its burgers in baguettes in certain locations in Europe. Other companies like Smashburger has artisan buns in multigrain and spicy chipotle flavors USA Today reported. Panera Bread also sells many artisan and specialty breads. Cosi is known for its flatbread.
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