Thursday October 1, 2020

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Southwest Ends Service On Three Routes June 7 In Order to Expand Service Current States

Dec 05, 2013 03:54 PM EST | By Justin Stock
Southwest, Airtran
Southwest Airlines Aircraft
Southwest Airlines begins three new international routes July 1.

Southwest Airlines passengers at three airports will need to find another airline after Thursday's announcement that three locations were being taken off its route map the company said in a press release on its website.

The changes include Branson Airport in Hollister, Mo., Jackson-Evers International Airport in Jackson, Miss., and Florida's Key West International Airport. Southwest will stop flying in and out of the airports June 7, 2014.

"Unfortunately, the level of local demand no longer allows Southwest to profitably serve these markets," Bob Jordan, Southwest's chief commercial officer said in a statement.

Branson, and Key West were included in the airline's list of cities when it combined with AirTran. The flights will be available for six more months, with no interruptions, ending June 6.

Thursday's news comes as the airline moves its focus to offer service in locations other than its current 48 states The Wall Street Journal reported.

Southwest, and Airtran finalized the merger May 2011 according to the Hufftington Post.

"Connecting the networks is a priority in 2013 and a major milestone as we work to combine our two companies," Jordan told USA today in February. "With a connected network, we can offer customers more itineraries, more destinations, more low fares, and a taste of what's to come once the integration is complete."

Southwest upped its passenger flow 25 percent, and took ownership of AirTran's quarters in Atlanta which includes a business center for travelers; something Southwest did not have before the deal.

Southwest also acquired space at Washington' Reagan National Airport, and put gates at New York's LaGuardia Airport.

Prices were also expected to remain low, and not rise as a result of the merger.

"As long as you have a strong Southwest and smaller independent airlines like JetBlue and Alaska, I don't see any monopolistic pricing in the domestic market," Ed Perkins, an author of travel books and former travel editor for Consumer Reports told the Post.

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