FRANCHISE HERALD
Saturday December 16, 2017

updated - December 16, 2017 Saturday EST

McDonald’s shifting focus from “bigger” to “better

Nov 29, 2017 02:20 PM EST
McDonald’s shifting focus from “bigger” to “better
McDonald’s shifting focus from “bigger” to “better

McDonald's has a bold vision for improving animal welfare, but it won't be going alone on the journey.

Ray Kroc founded McDonald's based on the idea that McDonald's corporation, suppliers and franchisees would collaborate to make McDonald's the number one restaurant company in the world. McDonald's is shifting its focus from "bigger" to being "better" and one of the key focus areas is on animal health and welfare.

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