McDonald's decided to allow franchisees to select its all-day breakfast offerings. Apparently, this policy allows local restaurants to offer menus based on consumer preferences. In other words, franchisees will have the option of offering selected breakfast sandwiches at different periods during the day.
McDonald's is giving its franchisees the power to make adjustments based on consumer choices and sales patterns. However, this decision stems from several concerns faced by the franchisees in offering all-day breakfast offerings.
