updated - June 3, 2020 Wednesday EDT
Skopje city center, a huge 3D mapping of the entire parking garage building says "40 years Pepsi" with the recognizable Pepsi branding. At the same time, the sky above Skopje is colored in blue, with the spectacular fireworks from the top of the building. And up there, Prilep Brewery is celebrating two very important jubilees for the company, 40 years of Pepsi and 95 years of Prilep Brewery.
Prilep Brewery is one of the biggest beverage producers in North Macedonia and the exclusive PepsiCo bottler in the country. Together with the American giant, both companies have invested over $50 million in North Macedonia for marketing, assets and other investments. According to PepsiCo representatives, the small market of fewer than 2 million people has one of the best ratios of Pepsi sales compared to Coca-Cola.
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