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How The Blink Bar Founder Tirzah Shirai Is Leading The Eyelash Extension Boom

Jul 18, 2019 01:37 AM EDT | By Staff Reporter

If you're a beauty aficionado, or even if you're not, you are probably obsessing over your eyelashes like millions of women throughout the U.S. I know I am. According to a recent ABC News report, the lash market is set to exceed $1.5 billion in product alone over the next 5 years.

The downside for beauty companies is women are buying less mascara. Guilty as charged. A recent Business of Fashion report backs this up. As mascara loses its relevance, sales growth is expected to slow to only 2 percent through 2021, from 4 percent in the last three years.

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