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It Was Inevitable’: Best Buy to Shut Down 15 Locations in Major Strategy Shift

Apr 14, 2024 10:01 PM EDT | By Jep Collins

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Best Buy customers are responding to the company's announcement that it will close 15 stores this year.

CEO Corie Barry explained that this move is part of a plan to make the company more efficient by reducing the number of its stores.

Store Closures Stir Customer Discontent

Best Buy has announced it will close 15 stores nationwide this year, disappointing many of its customers.

During an earnings call in March, the company's chief financial officer revealed that Best Buy will "continue to close existing traditional stores." This follows the closure of 24 locations in 2023.

The electronics retailer is set to conduct "a rigorous review of stores as their leases come up for renewal." Among the closures, Wooster, Ohio, and Apple Valley, California stores have already shut their doors.

Customers have taken to social media to express their reactions. On Facebook, one user commented, "Different era, different time, same business model, it was inevitable." Another shared their surprise about the closure in Kildeer, Illinois, saying, "We were shocked to see the Kildeer location closed, and I saw them removing the sign the other day."

Read More: 'Had to Hit Cancel': Shoppers Identify Critical Flaw in Whole Foods' New Cart Technology

Best Buy Plans Store Closures to Enhance Customer Experience

Aerial Photography

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Based on details from a recent earnings call, Best Buy has announced plans to close several of its stores in the coming years.

According to Chief Financial Officer Matt Bilunas, the electronics retail leader expects to close 10 to 15 stores by 2025. During last month's call, he explained that this decision is part of an ongoing strategy. "As our ongoing practice, we will continue to close existing traditional stores during our rigorous review of stores as their leases come up for renewal," Bilunas stated.

He noted that in fiscal year 2024, the company had already closed 24 stores and anticipates closing more in fiscal year 2025.

The strategy behind these closures is to enhance customers' shopping experiences. Best Buy is shifting away from larger store formats to explore flagship stores, hoping these will attract and serve customers better.

Best Buy is updating its stores, driven by changes in consumer spending habits, a slowdown in product innovation during the pandemic, and challenging supply conditions in recent years.

The company's CEO explained the strategy: "The goal here is not that every store becomes an experience store, but that each location gets a refreshed look and feel. We're enhancing our vendor partnerships and improving our merchandising to make our stores feel full and exciting," she added.

In addition to these changes, Best Buy plans to open several outlet centers and small-format stores in new locations or where it previously closed larger stores.

Moreover, In a recent earnings call, Best Buy Barry outlined several reasons behind the decision to close some of the company's stores. She cited changes in consumer spending habits and decreased product innovation, which was particularly noticeable during the pandemic.

Barry also pointed to inflation and ongoing challenges in the supply chain as key factors. Additionally, a stagnant housing market and broader economic pressures affecting the retail industry were mentioned as contributing to the need for store closures.

Barry emphasized that these combined factors have led to a reduced level of product innovation, further impacting the decision.

This shift comes as the retail sector sees other significant changes. Target has introduced new rules at its self-checkouts, and some Walmart shoppers say their stores have restricted self-checkout access to Walmart+ members and Spark delivery drivers only.

Meanwhile, Costco has tightened access to its food courts, allowing only members to use these facilities.

Related Article: Steinway & Sons Announces Closure of Iconic Greenwich Store, Liquidation to Start Immediately

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