IMAX is going all-out to release the upcoming Paramount and Warner Bros. release. "It's the largest release in the history of our company," said Greg Foster, CEO of IMAX Entertainment and Executive VP of IMAC Corp., on an analyst call on Thursday morning following the release of his company's latest earnings.
IMAX plans 770 engagements worldwide for Interstellar, mostly in commercial theaters, as it repays Nolan's loyalty to the giant-screen exhibitor.
The space drama, which stars Matthew McConaughey, Anne Hathaway and Jessica Chastain, will hit Imax theaters on November 5, two days earlier than the domestic wide release on November 7.
The tentpole, to screen in 35mm, 70mm and in Imax 70mm, will then reach theaters in China a week later on November 14.
The New York City premiere for "Interstella"r will be in an Imax theater, and a promotional launch planned for the British Film Institute in London will also be on an Imax screen, Foster noted.
Nolan and the "Interstellar" cast are also due this Sunday at the TCL Chinese Theater in Hollywood for a glitzy red carpet premiere for the picture.
The Toronto-based giant-screen exhibitor has also held "taste-maker" screenings over the last week at its theaters in New York City and San Francisco and another on Wednesday night at the California Science Center in Los Angeles.
"We're doing everything that we can possibly can. The movie represents most everything that Imax tries to uphold in terms of our brand and the responsibility of the filmmaker and the quality of the film itself," Foster added.
Nolan, a fan of the IMAX format, shot just over an hour of "Interstellar" using the company's proprietary cameras.
