Franchise News

Fish Consulting, Dunkin’ Donuts Expand Relationship

Oct 29, 2014 04:00 AM EDT | By Jane Galvez

Fish Consulting, LLC, expanded their partnership with Dunkin' Donuts.

Fish Consulting is a leading national agency in South Florida that specializes in franchise public relations, communications and marketing. They have been in service with Dunkin Donuts for more than seven years and announced to continue promoting the brand.

The national communications firm will continue the franchise development for Dunkin' Donuts and will remain building the company's consumer awareness in Miami-Dade, Broward, and Palm Beach areas. Event marketing, local consumer PR, and social media management are among the services that Fish will continually provide to Dunkin' Donuts.

Lorne Fisher, Fish Consulting's CFE, CEO and managing partner said, "Fish turned 10 earlier this month, and Dunkin' Donuts has been a large part of our success for nearly a decade."

He also stated that it is their pleasure to expand their service to help the company drive sales across South Florida. "Our entire team is looking forward to working more closely with the local owners and operators across the region," said Fish.

The extension of Fish Consulting partnership with Dunkin' Donuts is another proof of Fish's growth in the industry. It is one of the major reasons why Fish Consulting, LCC, is listed as one of America's quickest developing privately held companies, according to 2014 Inc. 5000, Inc. Magazine.

Dunkin' Donuts was founded in 1950 by William Rosenberg. The company has gained the reputation as America's favorite everyday, all-day stop for coffee and baked goods. For eight consecutive years, they ranked No.1 for customer loyalty in the coffee category awarded by Brand Keys. The coffeehouse is also the leading market brand for some commodities such as hot regular, flavored, decaf, and iced coffee, as well as the muffin, donut and bagel categories.

Dunkin' Donuts has approximately 11,000 outlets in 33 countries globally, and 250 of these locations are in the South Florida area. The company is a member of the Dunkin' Brands Group, Inc. and is based in Canton, Massachusetts.

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