Franchise News

Baskin-Robbins Encourages Guests to Gobble Up Their Own Turkey Ice Cream Cake

Nov 20, 2014 02:28 AM EST | By Staff Reporter

Baskin-Robbins, the world's largest ice cream specialty shop chain is encouraging customers to try their own twist on Thanksgiving desserts with the Turkey Ice Cream Cake.

Baskin-Robbins' Turkey Ice Cream Cake is made of an all ice cream cake glazed in caramel praline topping and finished off with two sugar cone legs.

Guests can choose what flavour they want their Ice cream from the shop's wide selection of ice cream flavors.

Baskin-Robbins' ice cream cakes can be customized with the brand's wide range of delicious ice cream flavors, including Pralines 'n Cream, Mint Chocolate Chip, Rocky Road, Jamoca® and Chocolate Chip Cookie Dough.

Aside from the Turkey Ice Cream cake, Baskin Robbins' is also serving up two other seasonal Thanksgiving cakes including Turtle Pie set upon a delicious chocolate pie crust and made with Pralines n' Cream ice cream topped with caramel praline topping and pecans for added crunch.

The Fall Harvest Roll Cake is made with fudge frosted roll cake, finished with festive decorations of pumpkins and leaves, and can also be customized to the guest's favorite ice cream flavour.

Baskin-Robbins' range of seasonal ice cream cakes are available at participating shops nationwide for pre-order online through the brand's online cake ordering website pre-order directly bought in-store.

Baskin Robbins is the frontrunner in the frozen dessert franchise in the United States, having been included in Entrepeneur Magazine's Franchise 500.

Massachusetts-based Baskin Robbins started out in 1945 by two ice cream fanatics and now boasts of 1,200 premium hard scoop ice cream as well as soft serve ice cream flavors, and a wide variety of sweet treats including personalized ice cream cakes to customers at more than 7,400 retail shops spanning 50 different countries.

Last year, the ice cream shop sold over 13 million ice cream cakes, and the company is hoping to exceed that number this year.

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