Thursday December 2, 2021

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Yahoo Inc. and Mozilla Corp. Wrap Up a Deal; Yahoo Replaces Google as Default Firefox Search Engine

Nov 27, 2014 06:04 PM EST | By Adelyn Torralba
Yahoo, Yahoo Deal, Yahoo Mozilla Deal, Mozilla Corp, Mozilla Corp News, Mozilla Corp Deal, Mozilla Corp Yahoo Deal News, Mozilla Corp Yahoo Deal Latest News, Mozilla Corp Yahoo Deal Latest Update, Mozilla Corp Yahoo Deal Latest Updates, Yahoo Firefox Search Engine, Yahoo Firefox Search Engine News, Yahoo Firefox Search Engine Latest News

Firefox users, say goodbye to Google as Yahoo Inc. recently announced the deal that will make the purple-colored-logo internet company as the default search engine of Mozilla Firefox web browser.

Starting December, Yahoo will be the new search engine for Firefox for five consecutive years, as stated in the deal between the two web firm giants. Yahoo Inc. head Marissa Mayer hopes this partnership will 'help boost its flagging market share'.

In her own blog, Mayer said, "This partnership helps to expand our reach in search and gives us an opportunity to work even more closely with Mozilla to find ways to innovate in search, communications, and digital content."

Mayer was not able to quantify the revenue and profit boost that the new deal would give Yahoo but she said "It's one of the largest independently-directed search share opportunities available in the market."

Yahoo Chief Officer remained mum in terms of the stakes of the deal but Mayer is quick to say that 'the partnership is a revenue sharing agreement and includes certain guarantees'. The lady CEO also said the deal will take effect in personal computers and mobile devices.

It can be recalled that Google has already defeated Yahoo in terms of market share. Yahoo currently has 10 percent of search market share in America as compared to Google's whopping 67 percent. With this deal, Google will not be the default search engine anymore for Firefox US.

This Mozilla and Yahoo partnership means American web users located in the U.S. will be 'routed to search results on Yahoo's website when they type a query into the small box that appears at the top of the browser'.

Some changes also have been made to make Yahoo search engine more engrossing as they partnered with Mozilla Firefox. The California-based internet firm chief said 'it has revamped the look of its search engine' by adding more images and graphics.

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