updated - November 13, 2019 Wednesday EST
Rumors about Filpboard being aggressively sought by three of the world's tech titans continue to persist across the web-which company would reign supreme?
The Wall Street Journal reported that Google and Yahoo have talked with the innovative newsreader app about possible product placements and incorporation, but there are still no official costs declared about the collaboration.
CNBC asked Flipboard CEO Mike McCue about circulating gossips about how the company rejected Twitter's one billion offering to acquire them. But, Flipboard CEO Mike McCue refused to give comments about the issue.
In truth, he showed no sign of interest in a buyer or a merger. He simply said that if an enterprise starts a business venture that provides real value to its network of customers who use the technology each day, unsupported stories like these are inevitable to spread across media.
Moreover, with utmost transparency, McCue expressed his admiration to Twitter, and said that they are one of the few tech firms that have been closely collaborating with the popular social media platform for various advertising endeavors.
He even assured everyone that Flipboard's partnership with Twitter is going to grow in the near future.
"We started showing tweets at Flipboard. Now, we also have promoted tweets on Flipboard. We're one of the few companies that they've been working with. So, you're going to see us actually doing more and more with Twitter over time," he ascertained.
The growing newsreader app company may still be a freshie in this emerging space where the market are looking for high-quality content, but their CEO made it clear that they know where they are and where they are heading.
Unlike Facebook that gains most of its earnings from app-installed advertisements, McCue emphasized that their focus is to draw strength from promoting the inherent value of a brand's core story. This strategy have helped them forge solid ties with prestigious brands, such as Gucci, Levis and Banana Republic.
"Our focus is promoting content as opposed to apps. It's a different type of brand message. So, you see very high quality brands like Guccie, Levis and Banana Republic are advertising on Flipboard. We don't really do app-installed ads. That's not our thing. We focus on helping these brands get their users, consumers, excited about their product."
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