updated - September 22, 2019 Sunday EDT
Why spend on marketing if you can master brand promotion using a 3-step guide to effective brand storytelling?
You don't have to be a seasoned writer or social media expert to spread your brand like wildfire in this era of free, open source information. Take advantage of the free tools the Internet has to offer. Read up! This way, you can cut marketing costs, and significantly increase business savings, amplifying your revenue with minimal risk.
Take heed of these three easy-to-follow steps that would help you make your message stick to your market.
STEP 1: Master your story by writing a credo. Defining the key principles that drive your brand forward is critical in making your market understand your business. Write the values that make your brand unique and above the competition. What promise are you committed to fulfill to attract your target niche and maintain clients?
When answering, just use simple, non-technical terms that don't require readers to have a master's degree to understand. A written document that clearly expresses your company's mission would serve as a cheat sheet every time you need to make an important business move in the future.
Brand Communications Vice President of Porch Craig Cincotta discourages people to pursue brand promotion without mastery of one's core message, emphasizing the importance of having a sharp, airtight brand story before telling it to an audience.
"If you don't have all the pieces to tell a great story, then you should not be telling the story yet," Cincotta stressed.
STEP 2: Live by your credo. Be the primary ambassador of your own company. Live your life in accordance to the rules and ideologies that you have set. This way, you won't even have to promote your brand; your actions will do the talking for you. If you are true to your story, people will notice. Uncontrived promotion is the best customer magnet.
STEP 3: Build credibility through awards. Join recognized contests in your field not only to make your presence know but also to sharpen your professional dexterity. Both the masses and the educated elite would be talking about you in social media, paving the way to effortless fame. More importantly, nabbing a trophy would make people trust you more.
Mashable Associate Editor Elisha Hartwig ascertained that a local accolade would boost your enterprise's reputation.
"No award is too small, because it only means increased press for your company. Winning a local business award will also give your startup more legitimacy."
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