How can entrepreneurs take advantage of Pinterest's upcoming action buttons?
Turn your brand into a household name. Pinterest teamed up with a lot of online retail companies, like Amazon, Nordstrom and Macy's to allow users to easily make to-buy checklists based on product pins they stumble upon at Pinterest. Clearly, the dream board journal's action buttons would make it easier for your network of customers to remember you, and why they like your brand.
This would help companies boost brand recall across their market, as visual marketing sticks more to consumers. In fact, Oreo's niche expanded through its Instagram account, multiplying the number of its followers by 50%.
"The visual style really resonates with people," Oreo North America brand manager Kerri McCarthy said.
Let your customers buy your products see in real time. Have you ever felt that impulse to buy an awesome product from a pin? Don't worry: Pinterest would release a buy button soon, which would empower Pinners to order and pay items that they see in Pinterest.
With comprehensive Rich Pins that contain relevant information about brands, Pinterest users can have a holistic view about brands, as well as graphical representations of their dreams. Furthermore, Pinterest company profiles would include the price of the products, the timeline of sales and any other information that the Silicon Valley deems as valid.
Cutting down the steps to payment is a huge update for Pinterest, as it directly addresses user demands for buyable pins.
Monitor your company plans and budget. You can easily track the progress of a project through Pinterest by the color-coding system according to the official blog of Pinterest. In this model, you can effortlessly determine whether your dream bed was already sold or is still available for you buy.
With over 70 million active Pinners, the product discovery website is positive that their action buttons would soar.
