updated - September 23, 2019 Monday EDT
Dunkin' Donuts is now entering the doughnut sandwich market with its breakfast item is composed of a fried egg, bacon and two glazed doughnuts which will begin selling at its restaurants this Friday.
According to the company's website, the new breakfast item has 360 calories, which is 60 more than an Egg McMuffin at McDonald's.
After some experimentation with the concept at the company's R&D labs proved fruitful, "we knew we wanted to offer this nationwide and to be able to give it to our guests just in time for National Donut Day," Dunkin's Executive Chef and Vice President of Global Product Innovation, Stan Frankenthaler, said in a Q&A on the company's website.
"We've seen the savory and sweet combination becoming more and more popular," Frankenthaler added, pointing to success with its waffle breakfast sandwich and pancake bites.
"We want to help guests discover their love of combining sweet and savory, and I think the Glazed Donut Breakfast Sandwich is a great way to do that," he said. "If this trend continues, we'd love to explore more options to offer additional menu items with these flavor combinations."
National Donut Day is June 7 and its competitor, Krispy Kreme, is offering free doughnuts to anyone with no purchase necessary. According to event's creators, it was "created by the Salvation Army in 1938 to honor the women who served donuts to soldiers during World War I."
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