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Tuesday July 16, 2019

updated - July 16, 2019 Tuesday EDT

McDonald's 'Track My Macca' App in Australia tells you where your burger, chicken came from [VIDEO]

Jun 17, 2013 12:34 PM EDT | By Staff Reporter
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In the pursuit of a healthier image make-over, McDonald's in Australia has launched a new iPhone app that allows you to scan your food and it will tell you who grew your food and where it came from.

The new app, called "Track My Macca's" which is the Australian nickname for McDonald's, currently tracks some of the chain's most popular products, including the Big Mac, McChicken burger, Filet-O-Fish, and three, six or 10 packs of Chicken McNuggets.

The free McDonald's app is a bid to cash in on mobile marketing which is fast growing and can target consumers on the go, making it more relevant. The app works by accessing a customer's location and a scanned QR code (mobile barcode) on the side of a burger's container, along with the date and time, to tell users its source and where the meat in it was processed before being cooked onsite.

An Australian McDonald's spokeswoman told The Telegraph the company had no plans to launch a similar app in the UK.

She said: "Track my Macca's is a purely Australian thing.

"We have our own McDonald's app [in Britain], with a restaurant locator and information on nutritional content."

The Track My Macca's iPhone app was launched in January and is available to Australian iPhone and iPad users until the end of June.

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