updated - September 23, 2019 Monday EDT
Pizza Hut has rolled out a new offering at its stores in the United States - Firebaked Style Flatbread Pizzas, the company said in a statement on Monday.
Flatbreads include a slightly crispy "wood-fired style" crust, cheese and three toppings. The Flatbreads come six to a box, and can be topped three different ways with up to three toppings each - all for $11.99.
"We wanted to give our fans a lighter crust experience that doesn't skimp on flavor and believe we've delivered that with our Firebaked Style Flatbread Pizzas," said Kurt Kane, Chief Marketing Officer at Pizza Hut. "We take pride in our food innovation chops. Our latest creation is yet another example of how we pay close attention to what consumers want and bring it to them in a very accessible, convenient and value-focused way."
Over 6,300 domestic Pizza Huts began offering the flatbreads online Sunday.
The "Firebaked-Style" description taps into the growing trend of mom-and-pop operators using brick ovens.
Pizza Hut, a division of Louisville, Ky.-based Yum Brands, has about 10,000 restaurants in 90 nations.
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