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Diabetes Drug Maker Novo Nordisk Drops Paula Deen over Racial Backlash

Jun 27, 2013 07:17 PM EDT | By Staff Reporter

Diabetes drug maker Novo Nordisk has severed ties with Paula Deen who is currently embroiled in a major image clean-up after she admitted to saying the N-word and using other racist language at work.

Danish drug maker Novo Nordisk is the latest company to join others like Wal-Mart, Smithfield Foods and Caesars Entertainment Corporations in removing themselves from business relationships with the 66-year-old celebrity chef.

The diabetes drug maker said in a statement on Thursday that the company "and Paula Deen have mutually agreed to suspend our patient education activities for now, while she takes time to focus her attention where it is needed."

 "Novo Nordisk would like to acknowledge Paula's involvement in our Diabetes in a New Light campaign, where she has helped make many people aware of type 2 diabetes and the lifestyle changes needed to control this serious disease," the company added.

Meanwhile, Target said that once their Paula Deen merchandise is sold out, they will not be re-ordering more, according to The Associated Press.

Paula Deen admitted to using racist language as part of a $1.2 million lawsuit brought by Lisa Jackson, the former manager of a restaurant run by Deen and her brother Bubba Hiers. She is also accused to having a slave-themed wedding for her brother.

Deen appeared on "Today" on Wednesday in which she offered a tearful apology -- saying, "If there's anyone out there that has never said something that they wish they could take back ... please pick up that stone and throw it so hard at my head that it kills me."

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