FRANCHISE HERALD
Sunday July 21, 2019

updated - July 21, 2019 Sunday EDT

KFC Testing Fast-Casual Dining Model: Report

Jul 02, 2013 02:45 PM EDT | By Staff Reporter
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KFC restaurant
KFC restaurant. (Reuters)

KFC appears to be branching out into the fast-casual dining business, after a report in Louisville Business First noted that a CareerBuilder.com job posting for the restaurant described the site as a "fast casual test store."

According to the Insider Louisville, the new concept store is being dubbed "KFC 11" which is a tribute to the brand's signature 11 secret herbs and spices. The publication also notes that the new restaurant will feature new cooking technology, which will be displayed in an open kitchen.

"We've taken the best part of KFC (you guessed it... the chicken...), and crafted it into simple, fresh tastes for today. Flatbreads, sandwiches, salads and rice bowls share the menu with refreshing new drinks and indulgent sweets. And yet with all of this delicious, new food, we haven't forgotten our roots -you'll always be able to get the Colonel's famous Original Recipe (r) Boneless chicken! KFC eleven will transform how people think about the brand, and we're looking to build a spirited crew to bring these fresh and amazing flavors to today's consumers. Our passion and care, along with our relaxed atmosphere, will keep guests coming back again and again whether for a quick bite or a lingering visit ...," reads the rest of the job posting in the CareerBuilder.

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