updated - September 23, 2019 Monday EDT
Taco John's International is offering a new way to engage with its customers. The restaurant has rolled out its Santa Fe Burritos and Bowls nationwide, which allows customers to individually customize what goes into their menu item.
"Our research shows customers, especially Millennials, are looking for control over the food they order. That's exactly what they'll find with Santa Fe Burritos and Bowls," said Jeff Linville, CEO of Taco John's International, QSR web notes. "At the same time, we've made it very simple. Guests can choose shredded beef or chile lime chicken, regular size or large, in a tortilla or a bowl and a choice of three salsas."
According to Taco John's, customers can get really creative with how they make their tacos as there are 750 different ways to build Santa Fe Burritos and Bowls.
"We think Santa Fe Burritos and Bowls are a powerful addition to our menu as we work to grow the Taco John's brand," Linville said. "It offers something completely different to guests who've dined with us for years. And it will inspire others to try Taco John's for the first time."
In a bid to gain more interest in the new product, Taco John's has launched a digital word-of-mouth campaign, offering a free Santa Fe Burrito or Bowl to anyone who emails "$1 off" coupons to three or more friends.
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