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Apple Earns Top Spot Over Coca-Cola in Interbrand's Best Global Brands List

Sep 30, 2013 12:33 PM EDT | By Justin Stock
Apple, Coca-Cola Company
Apple Logo
Apple has now lost its bid to halt oversight by a court-appointed compliance monitor.(Photo : Wikimedia Commons)

Apple beat out Coca-Cola Company on Interbrand's annual Best Global Brands list to become the most valuable company for 2013.

"Few brands have enabled so many people to do so much so easily, which is why Apple has legions of adoring fans," Interbrand said in its annual Best Global Brands report reported.

Coca-Cola had held the crown for the past 13 years, but this year slipped to third place behind Apple and Google as the pair of big technology companies took most of the spots on this year's lists. Microsoft Corporation, Samsung, Intel, and IBM each made the list as well. 

IBM placed sixth in the business service brand category, while Samsung came in eighth. Although Samsung came in eighth place, the company increased its brand value 20 percent to $39.6 billion. This is because the company spent $4 billion on marketing its products last year, and has also unveiled new innovative products such as the Galaxy S4 and Galaxy Note II reported.

Apple's revenue decreased in the third fiscal quarter this year. Revenue stayed at $35.3 billion. The company's net profit fell to $6.9 billion from $8.8 billion during last year's third quarter. iPhone market shares fell in the second quarter at 13.6 percent marking the furthest numbers have fallen compared to Samsung's 33 percent.

The report said Apple will have to maintain its top spot over Samsung particularly in China, the world's largest smartphone market as users and critics are highly anticipating Apple to come out with an innovative product. This could be an iWatch wearable computer or something out of the ordinary.

Interbrand's report said Apple has set the standard for how simple and easy a smartphone can be Last year, Apple placed second on the list but quickly grew 28 percent in its brand value to $98.3 billion. Google placed fourth but jumped two spots to second. 

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