updated - November 12, 2019 Tuesday EST
Apple's release of its iPad Mini computer tablet Tuesday keeping the company busy The San Jose Mercury reported.
"We're working hard to get as many as we can in the hands of our customers," Philip Schiller, Apple's senior vice president of worldwide marketing, said in a news release The San Jose Mercury News reported. "The response to iPad Air has been incredible, and we're excited for customers to experience the new iPad mini with Retina display."
The new $399 to $829 device has a 2048 x 1536 screen which shows photos, videos, and text more defined. The screen also measures 7.9 inches. This is less than the company's regular sized iPad Air at 9.7 according to information on the Apple website. Consumers can get it in silver or other space gray colors The Mercury reported. The mini also has a quicker and more environmentally-friendly 64-bit A7 computer chip, and costs more than Apple's earlier mini model with a $329 starting price.
The new iPad Minis are available in the Apple online store, and will not be in its physical stores as customers will need to order the device online and say they want to pick it up in a retail store. The product will also be in AT&T, Sprint, T-Mobile, Verizon Wireless, and certain resell stores that have Apple products.
The devices release comes after the iPad Air was launched Nov. 1. The company unveiled both products at a media event in San Francisco last month.
"This is just the beginning for iPad," Cook said in a statement at the time. "We have been busy working on the next generation of iPad."
Apple expects to bring the iPad Mini to China while also unveiling it in other markets in an attempt to adapt to a time when people prefer mobile devices instead of desktops Bloomberg reported. According to technology research firm Gartner, desktop and laptop computer sales have decreased 11.2 percent at other companies including Microsoft, Intel, and Hewlett Packard so far this year.
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