Some Facebook users will see changes to videos in their newsfeed on the social media platform Thursday.
Users will automatically hear and see muted videos from advertisers playing on their newsfeed as they show up on their computer screen the company said in a press release on their website. Consumers who are not interested in viewing the video can continue on down the page.
Those who want to watch the video would be able click on it and hear the sound in the video, especially when it is in full screen.
"We're beginning to test a similar video viewing format for advertisers," the social media company said in a press release. "Marketers will be able to use this new format to tell their stories to a large number of people on Facebook in a short amount of time - with high-quality sight, sound and motion. This approach will continue to improve the quality of ads that you see in News Feed. We'll continue to refine this new way for brands to tell stories on Facebook to ensure the best experience for people and marketers."
The viewer will then see two more videos from the same advertiser after the first video they saw had finished.
The videos on mobile devices will not take up any space or costs on data plans as the media would be pre-loaded through a Wi-Fi network, and accessible even when disconnected from wireless internet when the video is played.
Facebook joins a market that has YouTube's video advertising at 75 percent compared to last year according to information from Forbes.
Income from online video advertisments are anticipated to increase 40 percent to $5.8 billion in the United States in 2013 according to information from eMarketer Forbes reported.
Facebook saw it shares increase 1/6 percent to $54.66 when trading started Tuesday.
