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Sunday January 26, 2020

updated - January 26, 2020 Sunday EST

Taco Bell’s Doritos Locos Tacos Hit Canada Market Permanently (VIDEO)

Jan 13, 2014 04:51 PM EST | By Justin Stock
Tags
Taco Bell, Doritos Locos Tacos, franchise, Canada, business, sales, growth
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Taco Bell's Doritos Locos Tacos
Taco Bell's Doritos Locos Tacos sells surpassed $1 billion in sales.(Photo : Creative Commons )

A limited-time only offer has turned into a permanent placement on the menu for Doritos Locos Tacos at Taco Bell Canada a press release reported.

"Although Doritos® Locos Tacos were only supposed to be in Canada for a limited time, Taco Bell Canada fans loved them so much, we had to take action to make DLT a permanent menu item," Veronica Castillo, Marketing Manager at Taco Bell Canada said in a statement. "In a bold move, we invited one of our biggest fans to profess his love for Doritos Locos Tacos by getting a DLT tattoo in return for free DLTs for Life," said in the statement.

Taco Bell unveiled the product in August the press release reported.

"As Canada's favorite brand of flavored tortilla chip, we had a hunch that the Doritos® Locos Tacos could be a real winner," Jason McDonell, vice president, chief marketing officer at PepsiCo Foods Canada said in a statement. "Doritos® fans and Taco Bell customers in Canada blew us away with their appetite for this bold taco experience," McDonnell said in the statement. "We are thrilled to see this collaboration with Taco Bell Canada become a permanent one," said in the statement.

Doritos locos tacos the food product is a collaboration between Taco Bell and Frito-Lay the Huffington Post reported in October.

Doritos locos tacos is a Taco Supreme made with beef, lettuce, diced tomato, cheddar cheese on top of reduced fat sour cream, inside a shell from doritos nacho cheese chips for $1.49, or $1.99 for the Doritos Locos Tacos Supreme the Huffington Post reported.

Taco Bell sold 325 million tacos in the United States since the product was unveiled throughout the country in March, 2012, just five months after the company sold 200 million of the taco the Huffington Post reported.

Over thirty-six million customers visit Taco Bell's 200 restaurant locations throughout North America yearly the press release reported.

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