Google announced on Wednesday it has plans to expand its Fiber Internet service.
Google is looking at 34 cities in the U.S. as possible sites for the update, according to USA Today. The potential cities include San Joes, Portland, Phoenix, San Antonio, and Salt Lake City.
Google stated in its blog that information on cities receiving Google Fiber will be updated by the end of the year.
"Between now and then, we'll work closely with each city's leaders on a joint planning process that will not only map out a Google Fiber network in detail, but also assess what unique local challenges we might face," Google said.
Google Fiber initially started off in Kansas City last year as a test project to increase development for technology and Web services, according to AOL.com. Fiber's success has led to praise from industry observers, who state the internet service can become a reliable asset for Google, forcing competitors such as AT&T to make equivalent advancements.
San Jose Mayor Chuck Reed stated his interest in Google Fiber and the benefits it can provide for San Jose and the whole country, San Jose Mercury News reported.
"It would be great for our residents to have really fast Internet service," Reed said. "High-speed Internet access is one of the things we need for economic development. The U.S. generally is far behind other parts of the world."
The Fiber service update is coming at a time when Google is delivering more videos, music, and other content to mobile services. AOL.com reported Fiber can help Google by providing more insight on consumers' online habits, which can assist in making more effective advertisements.
Senior Internet analyst for Bernstein Research Carlos Kirjner stated Fiber is a key to future success for Google, according to AOL.com.
"We continue to believe that Google Fiber is an attempt by Google to build a profitable, stand-alone business," Kirjner said. "Google is taking the long view and we think in five or more years, it could turn out to be a significant, profitable business for Google and headwind for incumbents."
