Thursday December 3, 2020

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Taco Bell Menu: Waffle Taco, A.M. Crunchwrap Among Choices in New Offerings Set For March 27 Launch

Feb 24, 2014 02:56 PM EST | By Justin Stock
waffle taco, a.m. crunchwrap, Taco Bell, breakfast, morning
Taco Bell Waffle Taco
Taco Bell's Waffle Taco will be on the company's new breakfast menu beginning March 27.(Photo : Huffington Post)

Taco Bell's new breakfast array will have game-changers like the waffle taco, and A.M. crunchwrap among others when its breakfast menu comes to the chains over 5,500 locations selected throughout the country March 27 a press release reported Monday.

Other choices will include Cinnabon Delights already out, a bacon breakfast burrito, sausage, steak and eggs burrito, an A.M. grilled taco with bacon, an A.M. grilled taco with sausage, a sausage flatbread melt, hash brown, hot coffee, and orange juice from Tropicana.

"Fans already like to come to Taco Bell for lunch and dinner, and they share with us their love of late night. Now they're not just asking, but telling us they want Taco Bell Breakfast," Brian Niccol, president at Taco Bell said in a statement. "To give customers the great-tasting food and Live Más experience, with value in mind, we have invested in our most extensive training ever for Team Members and will not require any major new equipment for operators - making for a holistic effort our teams are proud of and our owners are confident to execute," Niccol said in the statement.

"Taco Bell Breakfast will be one of the brand's priority initiatives of the year, along with a vigorous development plan to increase accessibility of restaurants and a mobile platform that puts the Taco Bell menu board and payment in customers' hands," Niccol said in a statement. "These key initiatives will continue momentum for the brand's strong and growing relevance with Millennials, while working towards the aggressive goal to double revenue and add 2,000 restaurants by 2022," Niccol said in the statement.

The menu will be available from 7 a.m. to 11 a.m.

"Breakfast is the fastest growing day part in QSR, and after years of the same old thing, we're confident our breakfast will wake up customers' morning routine," Chris Brandy chief marketing officer at Taco Bell said in a statement. "Taco Bell will bring them a classic breakfast experience, leading with the Waffle Taco and A.M. Crunchwrap, but also offer a menu of breakfast burritos, tacos and value offerings plus a pipeline of new products to continue waking up breakfast options and connecting with our fans," Brandy said in the statement.

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