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Airlines Add Craft Beer to In-Flight Beverage Selection

Apr 01, 2014 12:11 PM EDT | By Justin Stock

Beer selection on airplanes might have just become more intriguing with the addition of craft beers on flights.

Delta, Virgin America, Southwest, JetBlue, Alaska Airlines, and Horizon Air are all airlines who have joined the mix as carriers shift from commercial brews to craft ones since the cans they now come in versus the old bottles that flight attendants can transport and transport on carts while planes are in the air CBS News reported.  

"We already had our drinkers on airplanes, we just didn't have the beer," Jim Koch, co-founder of the Boston Beer Co., the company that makes Sam Adams told CBS News. "They want to drink in the air what they're drinking on the ground."

"It is interesting, your taste buds operate slightly differently," Koch told CBS News.

Delta has sold bottles of Sam Adams for the last two decades, while Virgin Atlantic has provided beer from the 21st Amendment Brewery in the past recent years.

Southwest Airlines and AirTran started offering New Belgium Brewing Co.'s Fat Tire beer on 700 of its flights at the beginning of the year CBS News reported.

JetBlue began selling them this past summer, with Alaska, Horizon supplying beer out of the Pacific Northwest, and Hawaii.

Sun Country teamed with Minneapolis' Surly Brewing Co to market off craft beer.

"Pretty much any time there's an opportunity to have a beer, whether it be at a sports venue, or at a club, or on a plane, I'd like to be able to have some craft beer," Omar Ansari, founder of Surly Brewing Co told CBS News. "One of the big pieces to making that all work is that we finally have enough beer. There's a demand for it and a lot of breweries are making a lot more beer."

"(Customers) began asking more and more for craft beer," Sonya Lacore, senior director of base operations for Southwest told CBS News. "We're running out of Fat Tire right now. It's clear that they are really going all out for it."

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