updated - December 3, 2020 Thursday EST
Taco Bell's new television ad shows an individual with a McDonald's Egg McMuffin, who then sees a Taco Bell waffle taco, and express interest Fox News reported Monday.
"We knew we had to have a disruptive marketing campaign," Chris Brandt, chief marketing officer at Taco Bell told Fox News.
The classic nursery rhyme song, Old McDonald had a Farm plays in the commercial while the individual's house has a Lover Boy poster dating back to a classic movie of the decade, along with additional artifacts from the time period.
The commercial also shows the progression of the individual who is shown as consuming Egg McMuffins going back to 1984, and eating a Taco Bell Waffle Taco, which alters his life.
Taco Bell has additional choices include Cinnabon Delights already out, a bacon breakfast burrito, sausage, steak and eggs burrito, an A.M. grilled taco with bacon, an A.M. grilled taco with sausage, a sausage flatbread melt, hash brown, hot coffee, and orange juice from Tropicana. The menu will be available from 7 a.m. to 11 a.m.
Brandt feels the waffle taco is an important product for the company.
"Some of the things on our menu might run out of gas. I wouldn't give up on the waffle taco," Brandt told USA Today.
According to an AP article on ABC News.com, the fast food chain has always looked at how it can serve breakfast longer, and as of recently serve young adults in their twenties and thirties also known as millenials in order to adapt to their consumption routines, and boost sales.
The breakfast extension option could prove problematic because of the size of the kitchens at each McDonald's location. McDonald's finishes serving breakfast at 10:30 a.m. and immediately begins taking lunch orders in a custom that has led some customers to want the first meal of the day available longer.
McDonald's ran a television ad showing several people named Ronald McDonald.
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