FRANCHISE HERALD
Tuesday December 11, 2018

updated - December 11, 2018 Tuesday EST

Alibaba forms strategic partnership with Bailian Group, the largest retailer by store numbers

Feb 20, 2017 11:14 AM EST | By Staff Reporter
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Bailian Group
Bailian Group

Alibaba forms strategic partnership with Bailian Group, the largest retailer by store numbers.

China's Alibaba Group Holding (BABA, -0.30%) said it formed a strategic partnership with Bailian Group, the largest retailer by store numbers to join the e-commerce giant's drive to use big data to improve and profit from brick-and-mortar sales.

The deal, which does not include any financial investment in Bailian, is the latest in Alibaba' s still nascent efforts to capture a bigger share of the retail market as online sales growth slows.

It has also spent $4.6 billion on a minority stake in appliances retailer Suning Commerce Group, is leading a $2.6 billion bid to take department store and shopping mall operator Intime Retail Group private and has bought a stake in grocery chain Sanjiang Shopping Club.]

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