FRANCHISE HERALD
Tuesday November 19, 2019

updated - November 19, 2019 Tuesday EST

Mattel's Barbie Doll Gross Sales Drop 14 Percent Worldwide

Apr 17, 2014 01:32 PM EDT | By Justin Stock
Tags
mattel, Barbie, MegaBloks
Close
Barbie
Mattel's Barbie doll sales decreased 14 percent.(Photo : Twiiter Photo Section)

Barbie's 14 percent gross sales decrease throughout the world have reportedly given Mattel 11.2 million in net losses and lowering sales to $946.2 million from $995.6 million or five percent in 2013 the company reported in a press release Thursday.

"For the first quarter, revenues were consistent with our expectations as we worked through inventories in a challenging global retail environment," Bryan Stockton. Chairman and CEO at Mattel said in a statement.

"In addition, we managed costs and streamlined our workforce as part of our initiatives to drive efficiencies throughout the organization. Importantly, we made significant progress against two of our strategic objectives, entering new categories and strengthening our Girls Portfolio. We launched BOOMco., our highly-anticipated entry into the outdoor category, announced the acquisition of MEGA Brands Inc., a leading player in the rapidly-growing construction and arts & crafts categories, and continued the global launch of our newest doll franchise, Ever After High," Stockton said in the statement.

Mattel's coed brands brought in $646.9 million in gross sales, a decrease from five percent in 2014.

According to Forbes, Mattel's other brands such as Hot Wheels showed promised however with a two percent increase, with American Girl obtaining a five percent increase during the first fiscal quarter, while Fisher Price dropped six percent.

According to a press release on Mattel's website in February, the company acquired Mega Brands for $460 million in a move that was and still could help Mattel make significant progress on its expansion efforts into two different groups.

The transaction supplemented Mega Brand's partner Mega Bloks, and other current products including Halo, Skylander, Call of Duty, Assassin's Creed, Power Rangers, Hello Kitty, and SpongeBob Squarepants.

Mega's art entities which includes Rose Art, and Board Dudes were also expanded while opening the doors for development of its arts and crafts category internationally the press release reported.

Get the Most Popular Franchiseherald Stories in a Weekly Newsletter
© 2015 Franchise Herald. All rights reserved.

Connect With Franchise News

Email Newsletter

TOP 10 FRANCHISES OF 2019

  • RANK
    FRANCHISE NAME
    STARUP COSTS
  • 1nc
    Hampton Hotels
    $3.7M - 13.52M
  • 2nc
    Subway
    $85.2K - 260.35K
  • 3up
    Jiffy Lube Int'l. Inc.
    $196.5K - 304K
  • 4down
    7-Eleven Inc.
    $30.8K - 1.64M
  • 5up
    Supercuts
    $103.55K - 196.5K
  • 6up
    Anytime Fitness
    $56.3K - 353.9K
  • 7down
    Servpro
    $133.05K - 181.45K
  • 8down
    Denny's Inc.
    $1.18M - 2.4M
  • 9down
    McDonald's
    $1M - 2.16M
  • 10down
    Pizza Hut Inc.
    $295K - 2.15M
Real Time Analytics