FRANCHISE HERALD
Monday September 23, 2019

updated - September 23, 2019 Monday EDT

Taco Bell testing out new concept stores

Apr 28, 2014 11:38 AM EDT | By Staff Reporter
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Taco Bell
Taco Bell is helping its employees earn high school diplomas.(Photo : Reuters)

 Taco Bell is branching out with a new restaurant it's opening in California in a bid to gain new customers.

U.S. Taco Co, set to open in Huntington Beach, Calif., this summer, with a taco-focused menu - but not the same tacos you can buy for a buck or two at Taco Bell.

The "Brotherly Love" will be like eating a Philly cheese steak stuffed inside a flour tortilla. The "Winner Winner" adds a southern twist, with crispy chicken and gravy.

The "Mexican car bomb" will be a vanilla shake made with Guinness, Tequila, caramel sauce and chocolate flakes.

Also on the menu -- steak fries and unorthodox tacos made like Philly cheese steaks and Southern fried chicken.

Those chains offer higher quality food at the same speed as a fast-food joint.

The tacos will cost $4 at the new restaurant, while most cost under $2 at the nearly 6,000 Taco Bell locations in the United States.

The company says if the concept works, they will roll it out at other stores across the nation. 

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