FRANCHISE HERALD
Monday December 10, 2018

updated - December 10, 2018 Monday EST

McDonald's is testing out a 60 second drive through in Miami

Aug 07, 2014 04:35 PM EDT | By Staff Reporter
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McDonald's Welcome Sign
McDonald's posts disappointing quarterly results(Photo : Reuters)

Fast food is already quite fast, but it's only getting faster. McDonald's is rolling out a new drive-thru program that aims to get the meal to the customer in 60 seconds or less.

The Miami Herald reports that participating McDonald's in Florida are trying out a limited-time 60-second guarantee on weekday lunch orders from noon to 1 p.m. now through August 29. 

Drive-thru customers are handed timers after they've paid for their orders, and then the countdown begins. If the food isn't ready in one minute or less, the customer will receive a lunch item for free on a future McDonald's visit.

"The customer gets a 60-second hourglass sand timer when they pay for their order at the payment window. If they don't receive their food by the time the 60-seconds is over, they are given a 'Be Our Guest' coupon for a free sandwich on a future visit," McDonald's spokeswoman Lisa McComb told ABC News in an email. "The 60-second guarantee promotion supports our priority of providing an enjoyable lunch experience for customers in Florida."

Last year, QSR magazine reported that McDonald's  drive-thurs had an average wait time over three minutes. 

"The employees are having a lot of fun with this limited-time promotion, and the customers are enjoying it, too," McComb said.

There are no national plans to bring this promotion to other McDonald's.

"It's a limited-time promotion that the Florida region restaurants decided to initiate," McComb said. "There's nothing in the works at the national level at this time."

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