Franchise News

Marco’s Pizza To Open 1000th Store

Sep 17, 2014 10:57 PM EDT | By Eunice Tagalog

Marco's Pizza is proving to be one of the most successful pizza franchises in the U.S., with a plan to expand to 1000 stores this year.

Marco's Pizza, one of the fastest-growing pizza chains in the U.S., is expanding at an exponential rate to cities and neighborhoods nationwide.

Marco's Pizza owns twice as much branches as it has since 2011, and expects to develop 1000 stores by the end of 2016.

The company is close to becoming the fourth-largest pizza franchise in America. It is one of the emerging pizza brands in the market, earning $ 40 billion per year.

Repeat customers are an important factor of the success of the popular pizza joint. A four-month market study performed by the Procter & Gamble Test Kitchen, MRSI, revealed that 72% of customers who try Marco's Pizza for the first time said they will buy from the store again.

Other pizza joints studied by MRSI got a mean score of 36% for the category of "will re-order."

Aside from repeat customers, Marco's pizza offers quality food and service. Its dough is made from scratch every day, using only the freshest ingredients: spring wheat harvested from Minnesota.

The particular variety has a high protein content which makes for the delicious crust of Marco's Pizza.

Aside from the crust, Marco's and a team of growers developed a special breed of organic tomato grown and sourced from California exclusively for the pizza joint.

Quality Meats and Cheeses are also used in the pizza joint.

Marco's Pizza is known for quality food that screams flavour.

 "As more Americans crave quality, Marco's is resonating with customers. Our commitment to great ingredients gives our pizzas big, bold flavour that customers enjoy," says President and COO Bryon Stephens.

Marco's Pizza is an emerging business opportunity and its aggressive expansion strategy has put it at the top of its game.

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