updated - April 9, 2020 Thursday EDT
If you're a beauty aficionado, or even if you're not, you are probably obsessing over your eyelashes like millions of women throughout the U.S. I know I am. According to a recent ABC News report, the lash market is set to exceed $1.5 billion in product alone over the next 5 years.
The downside for beauty companies is women are buying less mascara. Guilty as charged. A recent Business of Fashion report backs this up. As mascara loses its relevance, sales growth is expected to slow to only 2 percent through 2021, from 4 percent in the last three years.
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