Thursday October 21, 2021

updated - October 21, 2021 Thursday EDT

5 Ways Cybersecurity Helps Your Business

Nov 24, 2020 11:32 AM EST | By Ernest Hamilton
5 Ways Cybersecurity Helps Your Business
(Photo : 5 Ways Cybersecurity Helps Your Business)

Most business entities have an online presence these days. If you're running a company, you might be using an exclusive, proprietary platform. This is a central hub where your employees can log on and do their work. Only your workers can access it.

With some business models, you need a platform your remote workers can use and on which they can do their work. However, you might also have a business website that's publicly accessible.

In either case, you need to have cybersecurity safeguards in place. Here are reasons why you need to do that and why cybersecurity helps business endeavors in general.

Cybersecurity Protects You from Online Threats

You need to have cybersecurity protection because there are various online threats that can harm your business. Some of those include:

  • Trojan horses

  • Adware

  • Ransomware

If you have robust cybersecurity, it's not likely your employees will have to deal with any of these. They can log onto your work platform either from a central location or remote locations, and they can do their work worry-free.

Your Worker Productivity Increases

There are various cyberthreats out there that can slow down your employee productivity if you let them. If viruses get into your workers' computers, they can:

  • Slow down those computers' productivity to a crawl

  • Make it practically impossible for your employees to do their work

Once again, cybersecurity measures are the answer. If you have them in place, your workers can get more done each day. They can reach various work milestones faster, and that will make your clients happy.

You'll Inspire Client Confidence

You might have a client-based business. Your clients entrust your workers with personal or sensitive data.

They will only continue to do so if you establish that you have the latest and best cybersecurity measures. If you do not have such measures in place and viruses get into your network, it can shut your whole system down.

When your clients find out that happened, they might want to sever ties with you. The only way you can build long-term trust is to reassure them there's no way anything harmful is going to get past your safeguards.

You Can Avoid Hacker Attacks

You also need cybersecurity measures in place to repel hacker attacks. There are always things like viruses out there that can get into your network. You might call these passive attack measures.

You might also have to deal with active hacker attacks. This is where you have a hacker or hackers who deliberately attack your network by testing the firewalls for vulnerabilities.

They might do this because they have a grudge against your company, or they may simply enjoy causing havoc. Some hackers do what they do for monetary gain, while others are anarchists.

Either way, you need to make sure that hackers can't access your network, or your business will suffer.

Cybersecurity Keeps Your Website from Going Down

If you have a public-access website, you need to have cybersecurity as well. Virtually every notable business has one, from eBay to Amazon to big box stores like Walmart and Target.

Hundreds of thousands or even millions of people use these sites every day. You can be sure the companies are spending top dollar on their cybersecurity safeguards.

That's because if they didn't do that, and they let hackers take down the site, they could lose millions of dollars in a single day. Also, if they let that happen, it would erode customer confidence. When you use a site like Amazon, you're giving them your credit card number, not to mention your name, address, email address, etc.

If hackers get all of that, you have to worry about identity theft. The bad publicity from such an attack can cripple a business. If they're a publicly-traded company, their stock price can quickly tumble.

Even if you have a much smaller business, though, that does not mean hackers will not try to get around your security measures. If you're cavalier about that sort of thing, and you don't have those measures in place, you might end up regretting it.

All sorts of business models need cybersecurity. If you have any online presence at all, you need to spend money on the latest technology to keep threats at bay, whether they're passive or active.

You'll feel a lot more comfortable once you've set up your online defense methods. This is how you can avoid client and monetary loss and often limit employee turnover as well.  

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