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Embracing Freelancing as the Solution to Business Success: The Future of Work

Dec 22, 2023 11:29 AM EST | By Jep Collins

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(Photo : Unsplash/GlennCarstens-Peters )

In the evolving work landscape, a recent survey has underscored the role of freelancing as the solution to business success. This shift in the professional environment, especially noticeable in a post-Covid world, reveals a growing preference among employees to break free from the traditional 9-to-5 office routine.

Both employers and workers acknowledge the significant benefits of freelancing, combating workplace burnout and enhancing overall business performance. This trend highlights a transformative approach to work-life balance and business operations in the modern era.

Also Read: More Older Adults are Working: Pew Research Shows a Remarkable Increase in the 65+

Freelancing: The Key Solution for Business Success and Resilience

A recent survey by Fiverr International Ltd., in collaboration with Censuswide, involved 1,000 U.S. workers and 501 business leaders. It found that 74% of employees want to start or keep freelancing in 2024.

Also, 92% of business leaders think that hiring freelancers helps their regular staff handle their work better. The survey also showed that over half of the workers have faced burnout, and 85% of business leaders know this problem. It points to a growing shift towards freelancing and a stronger focus on mental health and well-being at work.

Many workers blame heavy workloads, negative workplace cultures, and pressure from managers. Business heads recognize this issue, with many turning to freelancers to help reduce employee stress and workloads.

After a tough year, many employees are thinking differently about their jobs, explained Gali Arnon from Fiverr. They're tired of the usual office hours, bosses' stress, and lack of free time, leading to widespread burnout. Arnon noted that people now choose to freelance for a better balance and to follow their passions.

This trend is expected to grow in 2024. Business leaders know their regular staff are burned out and are now turning to freelancers for help. Freelancers bring new skills and flexibility, and they help companies handle more work.

Advantages of Freelancing

Man sitting on a sofa while working
(Photo : Unsplash/AustinDistel)

One of the most significant benefits of hiring freelancers is the potential to complete jobs faster. Freelancers are faster and less involved than full-time hires, who undergo rigorous research and interviews.

They can engage in one-time jobs or help create a product, enhancing a company's capabilities without the high cost of recruiting more workers or outsourcing. Freelancers are generally experts in their fields. Many are successful professionals with specialized skills and unexpected abilities.

Moreover, freelancers can offer best-practice project techniques due to their knowledge. They can solve various problems and offer unique views that inside workers may not have due to their diversified expertise in other firms and industries.

Other benefits of using freelancers include cost savings. Despite the misconception that freelancers cost more, they can save money. In contrast to full-time employees, businesses just pay for the work they need, when they need it, without the benefits or equipment. Pay-for-what-you-need is ideal for budget-conscious enterprises.

Finally, freelancers help firms retain talent. In-house teams might burn out when overworked, which can hurt performance. Overworked teams benefit from freelancers. Full-time employees can focus on strategic priorities while freelancers work on intensive tasks, minimizing fatigue and enhancing job satisfaction.

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