Franchise News

Lidl's Inability to Capitalize in Area Leads to Surprising Store Shutdown

Feb 13, 2024 12:23 AM EST | By Jep Collins

A close signage
(Photo : Pexels/LisaFotios)

A Lidl supermarket in Greenwood, South Carolina, will be shutting down soon, a decision that has left many shoppers feeling upset.

The store, located roughly 90 minutes west of Columbia, informed its employees about the impending closure through a text message, stating that it would close in just a few weeks.

Lidl Announces Store Closure Amid Economic Challenges

Lidl's vice president sent a message to employees on Thursday, February 8, detailing the reasons for the upcoming closure of their store.

The message highlighted several economic issues leading to this decision. Key factors included the store's failure to meet sales targets and inability to effectively tap into the local market.

Additionally, the message pointed out a pattern where stores in low-income and rural areas across the Southeast are being closed.

The Lidl supermarket in Greenwood is scheduled to close by the end of February, giving customers just about two weeks to make their final purchases at this location.

Lidl, a grocery chain originating from Germany, has expanded its presence in the United States. It now boasts more than 173 stores, primarily along the East Coast, as reported by ScrapeHero.

Also Read: CVS Store Fined $250,000 for Severe Understaffing Leading to Prescription Delays

Greenwood Residents React to Lidl Closure

Family shopping in the grocery
(Photo : Pexels/GustavoFring)

Local shoppers in Greenwood expressed their disappointment over the upcoming closure of the Lidl store, as reported by the Index-Journal.

Eric Outz, a customer, was unaware of the store's impending shutdown and planned to discuss it with a family member employed there. 'I think it's a good store,' he commented, expressing concern for the employees affected by this decision.

The store's closure has sparked reactions from other customers on online platforms like Reddit. One Reddit user from Greenwood, who has been a regular at Lidl for five years, shared their distress: 'I'm actually devastated. I go to that Lidl at least every week, sometimes twice.'

They added, 'It's better than basically every other grocery store in town, but people just stick to what they know,' highlighting a preference for familiar shopping destinations among locals.

The U.S. Sun contacted Lidl for a statement regarding the recent closure announcement. This isn't the first time Lidl has shut down stores due to underperformance. As previously reported by The U.S. Sun, a store in Florence, South Carolina, was closed for similar reasons.

Lidl has also ceased operations at its Howell, New Jersey, location, indicating a pattern of closing stores not meeting their performance benchmarks.

Furthermore, Lidl closed down one of its well-frequented branches in London last Sunday, February 11. This closure comes nearly ten years after the store first opened its doors to the public

This closure marks the closure of a popular Lidl branch in London, nearly a decade after it first welcomed customers. The store's shutdown in Camden is a significant loss for the community despite efforts by locals to keep it open.

The branch has been a key part of the Camden community for almost ten years, drawing in regular local shoppers and visitors. This closure follows the shutdown of the main Camden High Street Lidl in April 2022. With this latest closure, the London Borough of Camden is left without a Lidl store.

Residents searching for a Lidl must now travel to the Tottenham Court Road location (postcode W1T 7NE) for shopping.

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