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ShopRite's Game-Changing Smart Carts: The New Standard in Grocery Shopping

Feb 26, 2024 11:01 PM EST | By Jep Collins

(Photo : Pexels/emirkhanbal)

A supermarket chain has rolled out a new advanced shopping cart in some stores, changing how we shop.

Two ShopRite stores in New Jersey are now using these smart Caper Carts.

ShopRite's Smart Carts Change Shopping Game

ShopRite has unveiled carts with cutting-edge innovative technology, making it easier for customers to scan groceries and products while they shop.

These innovative carts were first introduced at the ShopRite of Brookdale store in Bloomfield, a suburb of Newark, as reported by NJ.com.

This new two-step process can potentially revolutionize the use of self-checkout machines in stores. At the heart of this technology are the black sensors located at the top four corners of the cart, clearly marked with arrows to guide shoppers on where to scan their products.

ShopRite's latest carts do more than carry groceries-they scan items, suggest products, and let shoppers check out right from the cart.

Once shoppers hear a beep and see the lights on the cart's sensors turn green, they can place their items inside the cart.

A screen similar to a tablet on the cart shows a list of scanned items and can even suggest products to the shoppers.

These advanced carts also let customers weigh their fruits and vegetables without needing separate scales.

This intelligent technology is set to transform shopping by significantly reducing the time spent at checkout.

ShopRite made waves when it first brought its smart shopping carts to the Spotswood store in 2022.

It is known for its wide selection of items, including meat, bakery goods, seafood, frozen foods, fruits, vegetables, and dairy products; the supermarket chain continues to enhance the shopping experience for its customers.

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ShopRite's Carts: Scan, Pay, and Go

(Photo : Pexels/GustavoFring)

At ShopRite, checking out has gotten a whole lot easier. Shoppers can now scan a barcode displayed on their cart's screen at a self-checkout station, pay, and leave without scanning each item individually again.

This new system has won over many customers, with some calling it the "Cadillac of shopping carts," as reported by NJ.com.

Despite introducing these high-tech carts, those who prefer traditional shopping can still use regular ones.

ShopRite, with its over 300 stores across the East Coast - including New Jersey, New York, Pennsylvania, Connecticut, Maryland, and Delaware - is leading the way in retail innovation, according to data from ScrapeHero.

New Jersey has a ShopRite for every 48,802 residents, holding 58% of the chain's stores. New York has a ShopRite for every 341,298 people, making up 18% of its locations. Pennsylvania features a store for every 412,968 individuals, accounting for 10% of ShopRite's presence.

These statistics illustrate the supermarket chain's significant footprint across the East Coast, offering a wide range of products and services to a large portion of the region's population.

Meanwhile, the U.S. Sun highlighted how the Casper Carts streamline the shopping process and help customers manage their budgets by displaying a total of their purchases.

Cheryl Williams, the Chief Information Officer at ShopRite's parent company, Wakefern Food Corp, shared the vision behind this technological leap.

"Our goal is to offer our customers the best possible shopping experience, and the new, enhanced Caper Cart streamlines the shopping and checkout process while offering new opportunities to engage with customers at the point of purchase," Williams stated.

The U.S. Sun has made efforts to get further comments from Wakefern.

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