Franchise News

Chuck E. Cheese's Major Policy Shift: Membership Program Trial Set to Delight Families

Mar 04, 2024 09:56 PM EST | By Jep Collins

(Photo : Pexels/TimaMiroshnichenko)

Chuck E. Cheese, a beloved destination for family fun, is rolling out an exciting new membership program for the first time. The announcement comes as part of the chain's efforts to enhance family entertainment options.

In addition to introducing a membership program, Chuck E. Cheese is set to revitalize its lineup of attractions. The update will include new live shows and the addition of trampoline play zones, aiming to provide even more enjoyable experiences for its visitors.

This move is part of the company's broader strategy to refresh its offerings and remain a go-to spot for family entertainment.

Chuck E. Cheese Tests Memberships in San Diego

San Diego families are getting a first look at Chuck E. Cheese's new membership plans, a pilot program expected to expand later this year. This early access opportunity comes from a report by KTLA, a local CW Television Network affiliate.

The family entertainment giant is offering three levels of membership, each with its own set of benefits.

Starting with the Bronze level, for $7.99 a month, families receive 70 Play Points, 200 e-tickets to use at the Prize Wall, and a 20% discount on food, drinks, and extra Play Points.

The Silver membership is $11.99 monthly for those looking for more, offering additional benefits to enhance the Chuck E. Cheese experience for families.

The Silver membership is not the end of the offerings from Chuck E. Cheese. For those looking to elevate their experience further, the Gold membership is priced at $29.99 monthly.

This premium option comes packed with benefits, including 300 Play Points and 1,000 e-tickets for the Prize Wall. Families can enjoy a generous 50% discount on food, drinks, and additional Play Points.

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But the advantages of joining Chuck E. Cheese's membership program go beyond these basics. Every membership tier also includes special perks like a playing card for each child in the family, weekly refills of Play Points and e-tickets, and even some surprise bonuses throughout the year, making every visit a new adventure.

Mark Kupferman, the Chief Insights and Marketing Officer at Chuck E. Cheese, spoke highly of the new membership program, according to KTLA. He described it as "the easiest, most value-packed and kid-approved program available."

Kupferman highlighted the program's affordability, emphasizing that it lets families enjoy unlimited visits to Chuck E. Cheese yearly at a single, low monthly cost. This initiative aims to make the fun and excitement of Chuck E. Cheese accessible to even more guests.

Chuck E. Cheese Earns Kids Play Safe Certification

(Photo : Pexels/YanKrukau)

In recent news, Chuck E. Cheese's has partnered with Kids Play Safe, an organization focused on child health and safety, to enhance its cleaning practices.

Initiated in 2015, this collaboration aims to provide a safer, eco-friendly environment in Chuck E. Cheese's locations nationwide. The partnership has led to Chuck E. Cheese's being the first major brand to receive the Kids Play Safe Certification for its commitment to safe and green practices.

CEO Tom Leverton highlighted the company's dedication to creating a clean, enjoyable space for families. This effort includes switching to non-toxic, environmentally safe cleaning products, emphasizing the brand's commitment to health, safety, and environmental stewardship.

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