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New Strategy Unveiled: How Walgreens' CEO Plans to Compete with Amazon in Health Services

Apr 11, 2024 04:42 AM EDT | By Jep Collins

Walgreens signage

(Photo : Unsplash/SachinaHobo)

Walgreens Boots Alliance (WBA) is currently facing significant challenges. The company's financial performance is weak; it has cut its dividend, and the business prospects are uncertain.

To turn things around, Walgreens is increasingly focusing on expanding its healthcare services, a move that could prove expensive. This is when Amazon and other technology companies invest substantially in the healthcare sector.

However, Walgreens' new CEO, Tim Wentworth, believes the company holds a competitive edge, particularly against Amazon, which primarily utilizes its technological prowess and strong online presence. Walgreens aims to differentiate itself by offering a more personal connection with its customers.

Walgreens Bets on In-Person Healthcare to Outperform Amazon

Facing financial challenges and a slashed dividend, Walgreens Boots Alliance is pivoting towards a healthcare-focused strategy. The company is banking on its physical presence through over 8,600 locations to differentiate from digital-first competitors like Amazon.

In a CNBC interview, CEO Tim Wentworth emphasized Walgreens' unique value in offering human interaction at its numerous sites. Customers can discuss medications, address health concerns, or pick up over-the-counter products with personalized support. This accessibility, Wentworth argues, will be crucial in Walgreens' strategy to outpace competitors.

In 2021, Walgreens made a significant move by investing $5.2 billion in VillageMD, increasing its stake to 63%. This investment aims to integrate primary care clinics into 1,000 Walgreens locations by 2027, spanning over 30 markets.

These clinics are central to the company's strategy to blend comprehensive healthcare with its retail operations, offering a seamless service that marries convenience with personalized care.

This shift redefines Walgreens' role in the healthcare market. It aims to meet evolving customer needs by combining professional health services with a personal touch, positioning it to compete effectively against tech-centric companies like Amazon.

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Walgreens' latest financial report shows its U.S. healthcare division generated $2.2 billion, about 6% of the company's $37.1 billion revenue, but faced a $5.8 billion impairment charge from VillageMD. Despite a $34 million operating loss in healthcare-improved from last year's $159 million-the sector's impact on overall financials remains minimal.

This strategic move aims to attract long-term investors as the core U.S. pharmacy business, growing at 4.7% to $28.9 billion, saw a nearly 30% drop in adjusted income to $752 million. Walgreens is banking on its healthcare services to drive future profitability.

Walgreens Faces Stiff Competition from Amazon in Healthcare

Walgreens mobile app

(Photo : Unsplash/MarquesThomas)

Walgreens could potentially enhance customer experiences with its vast network of stores, yet doubts remain about its long-term success. Despite its scale, the company's physical presence hasn't translated into strong performance outcomes.

However, Amazon focuses on delivering medications efficiently, which might become more critical as it evolves. This approach is particularly appealing to seniors who face mobility challenges. As Amazon becomes faster and more adept at delivery, it could outpace Walgreens, which has traditionally relied on its in-person advantage.

Amazon's growing interest in healthcare was evident when it participated in the bidding for Signify Health, a home healthcare company, though CVS Health ultimately won with an $8 billion acquisition.

This move indicates Amazon's commitment to expanding its healthcare services, potentially reducing Walgreens' access to personalized care. If Amazon continues to increase its healthcare presence, it could challenge the traditional benefits Walgreens offers through its extensive store locations.

Related Article: Walgreens to Close Local Store Permanently, Leaving Residents Facing Longer Drives for Essentials

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