New 'Bettergoods' Brand at Walmart Faces Customer Backlash for Resembling Amazon Basics

Walmart has launched a new food label called "Bettergoods," but customers have mixed feelings about it. The retail giant announced the rollout of the new brand on Tuesday.

Walmart Debuts Affordable 'Bettergoods' Food Line

According to a press release, Walmart's new Bettergoods brand will offer a range of grocery items with prices starting at under $2 and going up to $15.

The lineup includes coffee, chocolate, pasta, tortilla chips, almond milk, sparkling water, and non-dairy frozen desserts. These items will soon be available at Walmart stores.

The 'bettergoods' range includes 300 different products, many of which are plant-based. Walmart introduced this brand to make everyday groceries more affordable for its customers.

Walmart has introduced 'bettergoods,' its biggest private food brand in two decades, promising an improved shopping experience with high-quality, chef-inspired foods at great prices.

Announced today, this brand is also the quickest food label the company has brought to market, demonstrating Walmart's ability to introduce trendy and innovative products on a large scale rapidly.

"Customers today expect more from the private brands they buy. They are looking for affordable, quality products that enhance their eating experience," said Scott Morris, Walmart's Senior Vice President of Private Brands, Food, and Consumables.

The introduction of 'bettergoods' effectively meets this need," he added, emphasizing that the brand aims to offer unique tastes and maintain Walmart's reputation for value.

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A Walmart spokesperson told Reuters that over 70% of items from its new 'bettergoods' line, approximately 210 products, will be priced under $4. This competitive pricing strategy is likely to draw a wide range of customers.

Walmart's new 'bettergoods' line includes a variety of budget-friendly gourmet items, such as a hot honey seasoning for under $3, a selection of jar soups priced below $4, and bronze cut pasta imported from Italy for just $1.97.

The retail giant also caters to health-conscious consumers with plant-based products like oat milk non-dairy frozen dessert, available for $3.44 per pint.

However, despite the attractive prices, there is some confusion among shoppers regarding the launch of the new brand.

Walmart's 'Bettergoods' Compared to Amazon and Target

Walmart, known for its Great Value brand, is now introducing 'bettergoods' to compete with similar food labels like Target's Good & Gather and Amazon Basics, reports The U.S. Sun. Some customers initially mistook it for Target's brand.

"I totally thought this was just Target's Good and Gather at first," one user commented on X, formerly known as Twitter.

Another shopper felt the products gave off "Amazon-Basics vibes," while a third was unimpressed: "Surprised this was the best they could do." Criticism also came with the brand's name, with a customer asking, "They couldn't come up with a better name?"

Despite these comparisons and critiques, some see potential in the move. "Big, big shift for them," remarked another commenter. Supporters believe Walmart is making a significant change with 'bettergoods.' "But seriously, this shows a big pivot for Walmart, trying to reach a wider audience," a shopper noted.

Another added, "I think this will be huge for them."

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