FRANCHISE HERALD
Saturday April 19, 2014

updated - April 19, 2014 Saturday EDT

Taco Bell Testing $1 Cravings Menu

Jan 13, 2013 10:42 AM EST
Taco Bell(Photo : Reuters)

Taco Bell, the Mexican food chain, is rolling out a new value menu that poses a greater challenge McDonald's Dollar Menu.

Taco Bell is testing its "$1 Cravings Menu" in two markets that lists nine items, including three new offerings, according to BrandEating.com

If successful, it would replace the chain's current value menu, called "Why Pay More," with items priced at 89 cents and 99 cents. The $2 "meal deals" on "Why Pay More" are not offered on the new menu.

Meanwhile, Wendy's also revamped its value menu recently, replacing its 99-cent menu with a "Right Size Right Price" menu that charges up to $1.99.  Last year McDonald's introduced an "Extra Value Menu" with items closer to $2.

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