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Gap Chairman And CEO Art Peck Announces Improved Spring 2016 Apparel Line

Aug 21, 2015 07:06 PM EDT | By Michael Smith

Gap Chairman and Chief Executive Officer Art Peck has announced plans to improve the company's apparel options, beginning with the Spring 2016 clothing line. 

The San Francisco-based retailer, which has made headlines in recent weeks for unfavorable economic results, is expected to introduce an overhauled look and production process. Gap leadership is also placing an emphasis on its women's clothing line.  

"I'm not going to stand up at the plate and call which fence we're going to hit it over," Peck said, according to the Washington Post.

"That's not who I am. But I'm confident that Gap will make significant progress in spring and very pleased with what I've seen in the women's assortment and the turnaround in the women's assortment."

Gap officials announced earlier this summer that they will be closing 175 stores around the world to focus on its high-performing locations. 

The locations slated for closure do not include factory and outlet venues. The company also announced that it will slash 250 headquarter jobs.

"We're focused on offering consistent, on-brand product collections and enhancing the customer experience across all of our channels, including a smaller, more vibrant fleet of stores," Gap Global President Jeff Kirwan said in a statement, according to USA Today

The announcement was made following months of unfavorable economic results: the company's same-store sales dropped 10 percent in the first quarter of fiscal year 2015. Gap is also under pressure from competitor retailers that have increasingly redirected their sales efforts online. 

Although company officials have not announced which stores are set for closure, they have confirmed that they will continue to operate approximately 500 store locations and 300 outlet venues. 

"This came out of an evaluation of the business," Gap spokesman Sean Piazza also told USA Today

"It allows the brand to focus on key store locations, drive productivity and also speed within our headquarters locations."

Gap was founded in 1969 and is headquartered in California. 

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