FRANCHISE HERALD
Thursday December 8, 2016

updated - December 8, 2016 Thursday EST

Alibaba Appoints Matthew Bassiur Head Of Global Intellectual Property Enforcement, Lead Company's Anti-Counterfeiting Efforts

Dec 24, 2015 06:12 AM EST | By Jean-Claude Arnobit
Tags
Alibaba Group, new hire
Alibaba Appoints Matthew Bassiur Head Of Global Intellectual Property Enforcement, Lead Company's Anti-Counterfeiting Efforts
(Photo : (LinkedIn))

Alibaba Group Holding Limited has announced in a press release that it is appointing Matthew Bassiur as vice president and head of Global Intellectual Property Enforcement, effective January 2016.

Bassiur will be leading a team to advance Alibaba Group's anti-counterfeiting and IP rights protection efforts.

Alibaba said that the team that Bassiur will be leading works with international brands and retail partners, industry associations, government regulators, law enforcement and other organizations.

Bassiur will be reporting to Michael Evans, the president of Alibaba Group.

Jack Ma, Executive Chairman of Alibaba Group, said that the appointment of Bassiur is the company's latest step in its "comprehensive and industry-leading efforts to fight counterfeits."

"We will continue to be relentless in our long-term commitment to protecting both consumers and intellectual property rights owners, and we call on all companies in our industry to join our fight against bad actors," he said.

Prior to joining Alibaba, Bassiur served as vice president and deputy chief security officer of Pfizer Inc.

He oversaw Pfizer's anti-counterfeiting operations, large-scale investigations into criminal activity, physical security and crisis management for North, Central, and South America.

Before joining Pfizer, he was a senior director at Americas Region and a counsel for IPR Enforcement at Apple.

His responsibilities in Apple included building and overseeing an investigative program into complex thefts, frauds, leaks, threats and cyber-related crimes, as well as developing and implementing Apple's civil, criminal, and administrative anti-counterfeiting program.

TechCrunch said that Alibaba has avoided being named to the U.S. Government's latest blacklist for fake products this month.

Counterfeit items, though, has remained a huge problem for its business in the eyes of the brands that are having fake products sold in Alibaba's Taobao marketplace.

Alibaba uses sophisticated software and a strong team to shut down shop owners who are peddling fraudulent goods.

The company, though, also allow many Chinese sellers to continue making money from selling fake items.

It's unclear what impact Bassiur will have on the company's dynamics going forward.

Get the Most Popular Franchiseherald Stories in a Weekly Newsletter
© 2015 Franchise Herald. All rights reserved.
TRENDING ON THE WEB

Connect With Franchise News

Email Newsletter

TOP 10 FRANCHISES OF 2016

  • RANK
    FRANCHISE NAME
    STARUP COSTS
  • 1nc
    Hampton Hotels
    $3.7M - 13.52M
  • 2nc
    Subway
    $85.2K - 260.35K
  • 3up
    Jiffy Lube Int'l. Inc.
    $196.5K - 304K
  • 4down
    7-Eleven Inc.
    $30.8K - 1.64M
  • 5up
    Supercuts
    $103.55K - 196.5K
  • 6up
    Anytime Fitness
    $56.3K - 353.9K
  • 7down
    Servpro
    $133.05K - 181.45K
  • 8down
    Denny's Inc.
    $1.18M - 2.4M
  • 9down
    McDonald's
    $1M - 2.16M
  • 10down
    Pizza Hut Inc.
    $295K - 2.15M
Real Time Analytics