Friday August 14, 2020

updated - August 14, 2020 Friday EDT

Former Co-op Official Leads Superdry

Oct 23, 2014 03:07 AM EDT | By Flynna Sarah Molina
superdry, supergroup, retail, brand, fashion, co-op, co-operative
(Photo :

The newly appointed chief executive official of the brand Superdry is Euan Sutherland, after his short stint with Co-op

Euan Sutherland, who left the Co-operative Group following his 10 months of service, became the current chief executive official of SuperGroup, the mother company of Superdry-the label used by famous celebrities and the likes of David Beckham.

Euan, who was part of non-executive group for about two years, will take over the vacated position immediately. The chief executive official, Julaina Dunkerton, who was responsible for the launching of the brand, will be named as founder and the director for product brand.

According to the company, Euan's taking over will give more time for Dunkerton and the head designer to innovate more products as well as secure the brand, since they group is into evolution and name development.

Euan left the Co-op, describing his old company as unmanageable last March following the Observer released the details about his pay which summed up to about 6p million from 2013 to 2014. The previous B&Q official retaliated other people for trying to pull him down.

With this new company SuperGroup, he will get a yearly salary for over 675,000p with additional that will amount to more than 3p million, which will be based on performance as well.

The person who reported the Co-op's management, protected Euan from those who criticized him and told that his immediate exit which happened after saving its mutual company was a disaster.

The SuperGroup's official stated that Euan's employment is another vital move as the company is geared towards evolution. The company finds his experience, skill and work ethic are all essential when he will work together with Julian and manage the entire team to a higher level of brand development.

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